Mr Selfridge – Fact and Fiction

In the opening credits of the ITV series Mr Selfridge it states it is based on Lindy Woodhead’s book “Shopping, Seduction and Mr Selfridge”.

Selfridge sign

Now clearly “based on” can cover a multitude of sins and, whilst a degree of licence in the name of entertainment is standard fare (and understandably so) for many TV dramas based on real people’s lives, we guides prefer to deal in the facts.

So, I set myself the mission to establish quite how “loosely” it is based on Lindy’s excellent book.

The central character, Harry Selfridge, is clearly factual and did indeed live during the period in which the television series is set.  He also had a mother called Lois, a wife called Rose and a number of children, so that’s a pretty good start.

But it’s when we get into some of the supporting cast that feature in the TV series that we discover that many of them do not get a mention in Ms Woodhead’s book and can therefore only assume they are fictional creations.

Many of the store staff that have captured the public imagination – the loyal Mr Crabb, dashing Henri LeClair, Mr Grove, Miss Mardle and Miss Towler – appear nowhere in the book.  The enterprising Victor Corleone and the nasty Lord Loxley and his attractive wife Lady Mae are nowhere to be seen either.

And whilst it is true that Selfridge did fund the building of some “houses for heroes” (in Acton) after the First World War, there is no indication in Ms Woodhead’s book that the architect was a women who had a dalliance with old Harry but was planning to defraud him.

And then there is the little matter of ages and dates.

Harry was 51 when he opened shop in 1909, but the TV series gives the impression he was much younger when he made his first steps towards building his great retail empire.  Whilst they have aged him by series 4 (which is set in 1928), he is still looking like a remarkably well-preserved man for 70.

But not nearly so well-preserved as his mother, Lois, who, despite dying in 1924, managed still to be around for the first couple of episodes of series 4!

His son Gordon did go into the business as suggested in the show, but this was not until 1921.  He only left school in 1918 and was at University until 1921.

Then there is the little matter of Gordon’s dalliance with Grace who is mother to his children and has started to turn up as part of the Selfridge family in Series 4.  However, the paramour in question was in real life called Charlotte and Selfridge senior never publicly acknowledged her existence.

We also have the incident featured in the TV series of Selfridge being injured by falling off the scaffolding at the unveiling of the sculpture Queen of Time at the front of the store in 1928.


Unaccountably Ms Woodhead fails to report this calamitous incident in her book (although she does mention that Selfridge fell 12 feet and was injured whilst inspecting the building of his new Food Hall in 1935, so we can at least see where the idea came from).

But the reverse also applies.  Just when see something in the TV series and think “that can’t be right…” it turns out to be the truth.

For example, the exterior of the store the production company built for filming purposes at Chatham Dockyard looks like a much smaller frontage than the actual store.  This is not (as one might uncharitably think) because they were skimping on the budget and could not afford the “full” version, but is in fact entirely historically accurate.

Selfridges from east

The facade we see today was only completed in the 1920s and so for series 1, 2 and 3 (set between 1908 and 1919) the store did in fact only consist of the first 9 bays of the building (they have cleverly not shown the whole facade thus far in series four, so maybe the uncharitable budget thought has legs after all…).

And what about his daughter Rosalie marrying a Russian called Serge de Bolotov whose mother claims to be a princess called Marie and yet sponges off everyone?  Surely that has to be a dramatic construct?  No, all true!

And there are a couple of fascinating items which have not made it into the TV series but might have done.

First, as documented by Lindy Woodhead, there is the “signature window”.  We know that Selfridge courted the rich and famous but a fact that has (perhaps surprisingly) not made the cut is that when anyone famous came to the store, he would get them to sign the window using a diamond tipped stylus (sadly the window did not survive wartime bombing).

Finally there is the little matter of the 1917 bet Selfridge had with Sir Woodman Burbidge, Managing Director of Harrods. The bet was that by six years after the end of the Great War, Selfridge’s turnover would exceed Harrods.  The bet was called in 1927 and at that point Harrods was still bigger so Selfridge, as the loser, had to pay for a model of the Harrods store.  Not any old model, but one made of solid silver.

This model still exists, though sadly no longer on public display (you can find out a bit more about it by coming on my “Mr Selfridge and his Competitors” walk!). Oddly the story of the bet and the model do not merit a mention either by Lindy Woodhead in her book or in the TV series.

The conclusion in the fact vs. fiction debate?  Let’s call it a draw and carry on enjoying the series!

My “Mr Selfridge and his Competitors” only contains the facts of the history of this and some of the other West End retail titans!. I run this regularly. See here to see when it is next scheduled.